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Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

Persistent link: https://www.econbiz.de/10010424892

Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003834497

Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations

Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42

Persistent link: https://www.econbiz.de/10010347810

Mobile shopper marketing : key issues, current insights, and future research avenues

Shankar, Venkatesh; Kleijnen, Mirella; Ramanathan, Suresh; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 37-48

Persistent link: https://www.econbiz.de/10011489474

Innovations in shopper marketing : current insights and future research issues

Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali K. - In: Journal of retailing 87 (2011), pp. 29-42

Persistent link: https://www.econbiz.de/10009269265

The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry

Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535

Persistent link: https://www.econbiz.de/10011386267

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

Inman, J. Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - 2002

Persistent link: https://www.econbiz.de/10001716141

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

Kushwaha, Tarun - 2013

How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., catalog, store, Web, multichannel) and product category? We develop a conceptual model and hypotheses about the moderating effects of two key product category characteristics -- hedonic...

Persistent link: https://www.econbiz.de/10013091026

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077