Narrow search
Showing 1 - 10 of 6,499
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
Cover Image
Russ Belk, autobiographical reflections
Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Cover Image
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
Cover Image
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
Cover Image
Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
Cover Image
Motivationstheoretische Ansätze im Marketing : ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik
Norden, Rainer - 1990
Persistent link: https://www.econbiz.de/10008904082
Cover Image
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard; Goddard, G. Jason; Ajami, Riad A.; … - 2010
Persistent link: https://www.econbiz.de/10008660132
Cover Image
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275