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Persistent link: https://www.econbiz.de/10011661972

Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636

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Disclosing brand placement to young children

Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525

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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce

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Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising

Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011

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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning

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Conducting international consumer research with children : challenges and potential solutions

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Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869