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Does Homophily Predict Consens...
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Consumer behaviour
Soziales Netzwerk
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Atayev, Atabek
3
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Journal of business research : JBR
8
Marketing science
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Cogent business & management
3
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of Research in Interactive Marketing
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Journal of economic behavior & organization : JEBO
2
Journal of fashion marketing and management
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Journal of risk and financial management : JRFM
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Technological forecasting & social change : an international journal
2
Young Consumers
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
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ECONIS (ZBW)
179
Other ZBW resources
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RePEc
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1
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
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2
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
3
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao
;
Liang, Xiaoning
;
Qi, Chenyue
- In:
Journal of business research : JBR
130
(
2021
),
pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
Saved in:
4
Says who? : how the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Kovács, Balázs
;
Horwitz, Suzanne
- In:
Strategic Organization
19
(
2021
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10012607681
Saved in:
5
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
6
"I'm like you, and I like what you like" sustainable food purchase influenced by vloggers : a moderated serial-mediation model
Xu, Zhen
;
Islam, Tahir
;
Liang, Xiaobei
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665995
Saved in:
7
How collectivistic values affect online word-of-mouth
Pezzuti, Todd
;
Leonhardt, James M.
- In:
International journal of market research
63
(
2021
)
4
,
pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Saved in:
8
Understanding
homophily
of service failure within the hotel guest cycle : applying NLP-aspect-based sentiment analysis to the hospitality industry
Sann, Raksmey
;
Lai, Pei-Chun
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389792
Saved in:
9
Labelling,
homophily
and preference evolution
Wu, Jiabin
- In:
International journal of game theory : official journal …
49
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012591354
Saved in:
10
YouTube vloggers' popularity and influence : the roles of
homophily
, emotional attachment, and expertise
Ladhari, Riadh
;
Massa, Elodie
;
Skandrani, Hamida
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238341
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