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relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
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, and methods of household decision making. This article presents a comparative marketing examination of the similarities … and differences among five of the largest Asian‐American groups and develops implications for marketing strategies.  …
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The liaison between America Online and Hispanic Publishing Corporation to launch an interactive area called HISPANIC Online attests to the growing importance of the Hispanic consumers to US corporations. Still, little published research exists documenting the evaluation and usage of Web...
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