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Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Mai Ngoc Tran - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10012597997
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Does culture matter to Chinese consumers? : empirical evidence
Elliott, Greg; Tam, Charles Chin Chiu - In: Australasian marketing journal 22 (2014) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10010472731
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719
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Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman; Habel, Johannes; Jia, Miaolai; Lee, Nick; … - In: Journal of international marketing 30 (2022) 2, pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
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Behavior or culture? : Investigating the use of cryptocurrencies for electronic commerce across the USA and China
Cristofaro, Matteo; Giardino, Pier Luigi; Misra, Sanjay; … - In: Management research review 46 (2023) 3, pp. 340-368
Persistent link: https://www.econbiz.de/10014314441