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~subject:"Consumer behaviour"
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Consumer behaviour
Ireland
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Werbung
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Advertising
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Irland
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Politik
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Politics
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Welt
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
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13
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Quach, Sara
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Lunn, Pete
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
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Terlutter, Ralf
8
Yoon, Hye Jin
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Zúñiga, Miguel Ángel
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Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Phau, Ian
7
Wilson, Christopher
7
Arora, Taanika
6
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6
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2
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1
AMA Winter Academic Conference <2021, Online>
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American association of Advertising Agencies
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
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IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Internationale Handelstagung <1987, Rüschlikon>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
104
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
42
Journal of advertising
41
Journal of retailing and consumer services
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of Consumer Marketing
33
European journal of marketing : EJM
28
European Journal of Marketing
27
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
European journal of marketing
17
Journal of current issues and research in advertising
17
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing intelligence & planning
15
Young consumers : insight and ideas for responsible marketers
15
Journal of Product & Brand Management
14
Working paper / The Economic and Social Research Institute
14
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ECONIS (ZBW)
3,063
Other ZBW resources
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2
RePEc
2
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
2
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
3
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
4
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
5
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
6
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
7
Mobile
advertising
to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
9
Advertising
self-regulation (ASR) in Spain : an analysis of complaints and resolutions
Perelló-Oliver, Salvador
;
Muela-Molina, Clara
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 553-569
Persistent link: https://www.econbiz.de/10012203336
Saved in:
10
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
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