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The increasing dynamics between consumers, social groups and brands

Ruediger Kaufmann, Hans; Correia Loureiro, Sandra Maria; … - In: Qualitative Market Research: An International Journal 15 (2012) 4, pp. 404-419

Purpose – The purpose of this paper is to provide a contribution to advancing knowledge on the more recent phenomenon of social brand community. Design/methodology/approach – The paper is based on an extensive interdisciplinary literature review in areas such as sociology, management, and...

Persistent link: https://www.econbiz.de/10014987303

Counterfeit purchase typologies during an economic crisis

Priporas, Constantinos-Vasilios; Kamenidou, Irene; … - In: European business review : EBR ; the official journal … 27 (2015) 1, pp. 2-16

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Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan

Karatzas, Stelios; Kapoulas, Alexandros; Priporas, … - In: Australasian marketing journal 27 (2019) 4, pp. 224-232

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Insights on metrosexuality and consumption for marketers in South-East Europe

Magklaras, Vasileios; Kapoulas, Alexandros; Xharavina, … - In: International journal of market research 65 (2023) 5, pp. 622-641

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The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market

Kaufmann, Hans Rüdiger; Zagorac, Zorica; Sanchez … - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 241-253

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Factors affecting WiFi use intention : the context of Cyprus

Ktoridou, Despo; Kaufmann, Hans Rüdiger; Liassides, … - In: Advanced technologies management for retailing : …, (pp. 306-327). 2011

Persistent link: https://www.econbiz.de/10009376159

Always-on mobile phone behaviour impulsive and postmodern consumers

Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Rüdiger - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 328-344

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Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10009659820

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

Persistent link: https://www.econbiz.de/10009621071