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Strategische Kommunikationspolitik für Markenartikel in der Konsumgüterindustrie : Gestaltung und organisatorische Umsetzung
Bednarczuk, Piotr - 1990 - 1. Aufl
Persistent link: https://www.econbiz.de/10000806592
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Der Nischendetektor : das Finden von Wachstumsmärkten in Europa
Stahr, Gunter R. - 1995
Persistent link: https://www.econbiz.de/10000544494
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Unilever in India : rural marketing initiatives
In: Case studies on MNCs in India, (pp. 141-161). 2007
Persistent link: https://www.econbiz.de/10003737795
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Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms
Buil-Carrasco, Isabel; Fraj-Andrés, Elena; … - In: Business strategy and the environment 17 (2008) 6, pp. 350-368
Persistent link: https://www.econbiz.de/10003770717
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Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Bilińska, Katarzyna - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 15-27). 2008
Persistent link: https://www.econbiz.de/10003797525
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Vom Videospiel in die Realität
Edery, David - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 4, pp. 14-15
Persistent link: https://www.econbiz.de/10003440157
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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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Marktzugang: strategische Planung bringt mehr Umsatz
Kopka, Udo; Körber, Bastian; Michaelis, Nils - In: Akzente (2008) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10003686765