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Marketing-Entscheidungen
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000560775
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A strategy to communicate corporate social responsibility : cause related marketing and its dark side
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10003804985
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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
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Marketing decision support system openness : a means of improving managers' understanding of marketing phenomena
Demoulin, Nathalie T. M. - In: Decision support systems : DSS ; the international journal 44 (2007/08) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10003665259
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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The future of the Japanese marketing
Preda, Oana - In: Romanian economic and business review 3 (2008) 3, pp. 65-70
Persistent link: https://www.econbiz.de/10009011716
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How market information is transformed into marketing knowledge?
Keszey, Tamara - In: Acta oeconomica : periodical of the Hungarian Academy … 61 (2011) 3, pp. 313-336
Persistent link: https://www.econbiz.de/10009375022
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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Theoretical development in ethical marketing decision making
Ferrell, Odies C.; Crittenden, Victoria Lynn; Ferrell, Linda - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
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Implications of the main mathematical methods on marketing decision making process
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … 16/17 (2011/12), pp. 158-161
Persistent link: https://www.econbiz.de/10010223185