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~subject:"Corporate social responsibility"
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Corporate social responsibility
Strategisches Management
39,014
Strategic management
32,620
Marketing
29,163
Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
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16,085
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12,672
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10,958
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8,886
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8,736
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7,780
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7,365
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7,202
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5,867
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5,576
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5,572
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5,566
United States
5,536
Brand
5,508
Unternehmenserfolg
4,702
Firm performance
4,504
Management
3,868
Unternehmen
3,839
Social Web
3,764
Social web
3,760
Innovation
3,670
Corporate Social Responsibility
3,458
Online-Marketing
3,375
Internet marketing
3,295
Innovationsmanagement
3,209
Multinationales Unternehmen
3,208
SME
3,185
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3,176
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Smith, N. Craig
15
Pies, Ingo
14
Beckmann, Markus
13
Morsing, Mette
13
Podnar, Klement
13
Ferrell, Odies C.
12
Golob, Urša
12
Nielsen, Anne Ellerup
11
Clawson, James G.
10
Laczniak, Gene R.
10
Lindgreen, Adam
10
Hielscher, Stefan
9
Siegel, Donald S.
9
Maon, François
8
Sen, Sankar
8
Serafeim, George
8
Thomsen, Christa
8
Bhattacharya, C. B.
7
Chandler, David
7
Ferrell, Linda
7
Husted, Bryan W.
7
Michelon, Giovanna
7
Murphy, Patrick E.
7
Pompper, Donnalyn
7
Bartlett, Jennifer L.
6
Baumgarth, Carsten
6
Binckebanck, Lars
6
Crowther, David
6
Du, Shuili
6
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6
Galbreath, Jeremy
6
Grigore, Georgiana
6
Hahn, Rüdiger
6
Ihlen, Øyvind
6
Kim, Sora
6
Martin, Kelly D.
6
May, Steve
6
Melewar, T. C.
6
Moutchnik, Alexander
6
Orlitzky, Marc
6
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2
OECD
2
Springer International Publishing
2
Taylor and Francis.
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
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1
AMA Winter Academic Conference <2021, Online>
1
Akademische Gesellschaft für Unternehmensführung & Kommunikation
1
Akademische Verlagsgemeinschaft München
1
Associacija Menedžerov
1
Athens Institute for Education and Research
1
Business & Economics Society International / Conference <13., 2009, Acapulco>
1
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1
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1
Doktoranden-Netzwerk Nachhaltiges Wirtschaften e.V.
1
Dr. Rainer Hampp <Firma>
1
Enterprise Research Centre
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Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session <2010, Istanbul>
1
European Academy of Business in Society
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Frog Design
1
Fundación CODESPA <Madrid>
1
Fédération des entreprises romandes
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1
Handelsblatt Fachmedien GmbH
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Haupt Verlag
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1
Instytut Pracy i Spraw Socjalnych <Warschau>
1
International Conference Liberec Economic Forum <15., 2021, Liberec>
1
International Conference on Business
1
International Conference on CSR, Sustainability, Ethics & Governance <4., 2017, Perth>
1
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Published in...
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Journal of business ethics : JOBE
134
Journal of business research : JBR
76
Corporate social responsibility and environmental management
66
Corporate communications : an international journal
60
Business strategy and the environment
56
Business & society
34
The journal of brand management : an international journal
32
SpringerLink / Bücher
31
Journal of marketing communications
26
The handbook of communication and corporate social responsibility
25
Management-Reihe Corporate Social Responsibility
22
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
22
The journal of product & brand management
21
Journal of business ethics : JBE
19
Accounting, auditing & accountability journal
15
Journal of strategic marketing
15
Management decision : MD
15
International journal of sustainable strategic management
14
Springer eBook Collection
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
13
Journal of business strategy
13
Journal of communication management : an international journal
13
Cogent business & management
12
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
12
Business ethics : a European review
11
Communicating corporate social responsibility : perspectives and practice
11
Corporate reputation review : an international journal
11
Darden Case
11
Faculty & research / Insead : working paper series
11
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
10
Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
10
Critical explorations
10
International review on public and non-profit marketing
10
Journal of the Academy of Marketing Science
10
Management communication quarterly : an international journal
10
Strategic management journal
10
AMS review : official publication of the Academy of Marketing Science
9
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Source
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ECONIS (ZBW)
3,381
RePEc
3
EconStor
1
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1
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1
Corporate Social Responsibility in der
Marketing
- und Markenforschung : ein systematischer Überblick zum aktuellen Stand der empirischen Forschung
Waßmann, Jan
-
2011
. Von dieser Entwicklung ist insbesondere das
Marketing
- und Markenmanagement betroffen, da es im Rahmen der CSR eine …. Hierbei zeigt der systematische Forschungsüberblick über insgesamt 62 Studien aus einschlägigen internationalen
Marketing
…
Persistent link: https://www.econbiz.de/10009160050
Saved in:
2
The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian
;
Thompson, Marjorie Ellis
-
2013
Persistent link: https://www.econbiz.de/10010201815
Saved in:
3
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
4
Quo vadis corporate
marketing
?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Advances in corporate brand, corporate heritage, corporate identity and corporate
marketing
scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
8
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
9
Corporate citizenship : challenging the corporate centricity in corporate
marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
10
Helpful hypocrisy? : investigating "double-talk" and irony in CSR
marketing
communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
Saved in:
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