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Circular Business Models in the Manufacturing Industry : Insights from Small Open Economies
Dagilienė, Lina; Bruneckienė, Jurgita; Varaniūtė, … - 2023
Chapter 1. Introduction -- Chapter 2. Transition to Circular Business Models -- Chapter 3. Circular Performance of Small Open Economies -- Chapter 4. Circular Patterns of Manufacturing Companies -- Chapter 5. Circular Transformation of the Textile Industry -- Chapter 6. Circular Transformation...
Persistent link: https://www.econbiz.de/10014253070
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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Eco-Business : a big-brand takeover of sustainability
Dauvergne, Peter; Lister, Jane - 2013
Persistent link: https://www.econbiz.de/10009730937
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Addressing the eco-gender gap in men through power and sustainability self-efficacy
Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274
It is in society's best interest for people to consume sustainably. However, some consumers are less likely to do so, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender gap by identifying methods to improve men's responses...
Persistent link: https://www.econbiz.de/10014326919
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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix; Seo, Yuri; Errmann, Amy Christine - In: Journal of business ethics : JBE 169 (2021) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341