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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing 41 (2021) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
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A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.; Sovacool, Benjamin K.; Ballantyne, … - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10011690107
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Transformative intersectionality : moving business towards a critical praxis
Steinfield, Laurel; Sanghvi, Minita; Zayer, Linda Tuncay; … - In: Journal of business research : JBR 100 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10012023813
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Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574
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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
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Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for soci...
Madill, Judith J.; Ziegler, Rafael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 341-351
Persistent link: https://www.econbiz.de/10010201109
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Art in a system of social marketing : the experience of communication of Russian companies with society
Piskunova, Larisa; Starostova, Liudmila - In: International journal of business performance management 16 (2015) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10011538256
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Up, up and away : social marketing breaks free
Dibb, Sally - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10013256363