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Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
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Developing a framework for successful symbiosis of corporate social responsibility, internal marketing and labour law in a European context
Papasolomou, Ioanna; Kountouros, Haris; Kitchen, Philip J. - In: The marketing review 12 (2012) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10009657297
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael R.; Melewar, T. C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
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Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
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Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector
Ramani, Shyama V.; SadreGhazi, Shuan; Gupta, Suraksha - In: Technological forecasting & social change : an … 121 (2017), pp. 216-227
Persistent link: https://www.econbiz.de/10011889738