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This study examines the role of social connections and network centrality in attracting funders to crowdfunding … through resource exchange). Drawing from the 108,463 crowdfunding campaigns on the online platform Kickstarter from April 21 … effect of social connections on fundraising outcomes varies among the campaign categories. Fundraisers who are online …
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”, there is a strong herding effect that helps crowdfunding projects reach their respective fundraising goals. Our results …Small and medium-sized businesses, as well as individuals, increasingly use online crowdfunding platforms to raise … funds in the fintech world. Creators of crowdfunding projects depend heavily on social networks such as Facebook to …
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