Jin, Yong; Ding, Chao; Duan, Yang; Cheng, Hsing Kenneth - 2021
”, there is a strong herding effect that helps crowdfunding projects reach their respective fundraising goals. Our results …Small and medium-sized businesses, as well as individuals, increasingly use online crowdfunding platforms to raise … funds in the fintech world. Creators of crowdfunding projects depend heavily on social networks such as Facebook to …