Sri Gunawan; Sri Yunan Budiarsi; Sri Hartini - In: Cogent business & management 7 (2020) 1, pp. 1-18
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to...