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~subject:"Customer integration"
~subject:"Internet marketing"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
How to succeed in the digital age : strategies from 17 top managers
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Customer-centric marketing strategies : tools for building organizational performance
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Developing digital marketing : relationship perspectives
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Leitfaden Online-Marketing ; [Bd. 1]
5
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Handbook of social media management : value chain and business models in changing media markets
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Kundenintegration : Forum Dienstleistungsmanagement
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Strategic customer relationship management in the age of social media
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Computer-mediated marketing strategies : social media and online brand communities
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Customer engagement marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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E-marketing ; Vol. 1
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Forum Dienstleistungsmanagement
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Handbook of research on effective advertising strategies in the social media age
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Organizations and social networking : utilizing social media to engage consumers
3
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Strategic uses of social media for improved customer retention
3
The Routledge handbook of service research insights and ideas
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Commodity Marketing : Strategies, Concepts, and Cases
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer Relationship Management : the ultimate guide to efficient use of CRM
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
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Digital Business in Africa : Social Media and Related Technologies
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ECONIS (ZBW)
485
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1
Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
Saved in:
2
Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori
;
Akutsu, Satoshi
;
Ono, Joji
- In:
Global perspectives on service science: Japan
,
(pp. 31-47)
.
2016
Persistent link: https://www.econbiz.de/10011487594
Saved in:
3
On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina
- In:
Essays on contracts, mechanisms and information revelation
,
(pp. 5-23)
.
2014
Persistent link: https://www.econbiz.de/10010500913
Saved in:
4
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
5
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
6
Beitrag von "Communities" zum Customer Value: Begründung aus Sicht des Funktionen-Modells
Haller, Matthias
- In:
The digital economy : Anspruch und Wirklichkeit ; …
,
(pp. 259-273)
.
2004
Persistent link: https://www.econbiz.de/10002101052
Saved in:
7
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
8
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
Saved in:
9
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
Saved in:
10
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
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