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Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus - 2016
Persistent link: https://www.econbiz.de/10011760261
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Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori; Akutsu, Satoshi; Ono, Joji - In: Global perspectives on service science: Japan, (pp. 31-47). 2016
Persistent link: https://www.econbiz.de/10011487594
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Value co-creation and its meaning for customers
Gallan, Andrew S.; Go Jefferies, Josephine - In: The Routledge handbook of service research insights and …, (pp. 322-343). 2020
Persistent link: https://www.econbiz.de/10012238673
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Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas; Tachilzik, Thomas; Bongaerts, Robert - In: Phantom ex machina : digital disruption's role in …, (pp. 53-70). 2017
Persistent link: https://www.econbiz.de/10012163391
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Beitrag von "Communities" zum Customer Value: Begründung aus Sicht des Funktionen-Modells
Haller, Matthias - In: The digital economy : Anspruch und Wirklichkeit ; …, (pp. 259-273). 2004
Persistent link: https://www.econbiz.de/10002101052
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz - In: Marketing in the cyber era : strategies and emerging trends, (pp. 96-113). 2014
Persistent link: https://www.econbiz.de/10010241434
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Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian; Heidemann, Julia; Klier, Mathias - In: Beiträge zum wertorientierten Kundenbeziehungsmanagement, (pp. 39-57). 2010
Persistent link: https://www.econbiz.de/10008938933
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Kunde als Risiko? : Das Customer-Value-Konzept als Herausforderung der Versicherer
Haller, Matthias; Maas, Peter - In: Risikoforschung und Versicherung : Festschrift für …, (pp. 179-214). 2004
Persistent link: https://www.econbiz.de/10002431374
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Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica; Zanazzi, Luca; Mazzoni, Elvis - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 137-153). 2016
Persistent link: https://www.econbiz.de/10011430624