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~subject:"Customer integration"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Customer integration
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Customer engagement : contemporary issues and challenges
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Handbook of research on customer engagement
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How to succeed in the digital age : strategies from 17 top managers
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Customer-centric marketing strategies : tools for building organizational performance
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Handbook of social media management : value chain and business models in changing media markets
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Kundenintegration : Forum Dienstleistungsmanagement
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic customer relationship management in the age of social media
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Computer-mediated marketing strategies : social media and online brand communities
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Customer engagement marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Organizations and social networking : utilizing social media to engage consumers
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Strategic uses of social media for improved customer retention
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The Routledge handbook of service research insights and ideas
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Commodity Marketing : Strategies, Concepts, and Cases
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
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Digital and social media marketing : a results-driven approach
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Does marketing need reform? : fresh perspectives on the future
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Harnessing the power of social media and web analytics
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Kundenorientierung im Touristikmanagement
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing im gesellschaftlichen Dialog
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ECONIS (ZBW)
342
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31
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
32
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
33
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
34
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
35
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
36
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
37
Customer engagement with a service offering : a framework for complex services
Ng, Sylvia
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 193-210)
.
2016
Persistent link: https://www.econbiz.de/10011430762
Saved in:
38
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
39
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
40
Organizational architecture and online social networks : insights from innovative Brazilian companies
Grützmann, André
;
Carvalho, Cleber de Castro
; …
- In:
Handbook of research on information architecture and …
,
(pp. 508-524)
.
2015
Persistent link: https://www.econbiz.de/10011410607
Saved in:
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