Similar Search Results

The power of community brands : how user-generated brands emerge

Füller, Johann - In: Revolutionizing innovation : users, communities, and …, (pp. 353-375). 2016

Persistent link: https://www.econbiz.de/10014547643

Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community

Erler, Hannes; Rieger, Markus; Füller, Johann - In: Kommunikation als Erfolgsfaktor im …, (pp. 391-401). 2009

Persistent link: https://www.econbiz.de/10003853674

Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren

Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009

Persistent link: https://www.econbiz.de/10003898460

Innovation creation in online consumer groups

Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123

Persistent link: https://www.econbiz.de/10003929451

Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective

Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383

Persistent link: https://www.econbiz.de/10008807108

Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore

Hück, Steffen; Füller, Johann; Bartl, Michael; … - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 187-199). 2008

Persistent link: https://www.econbiz.de/10003709975

Avatar-based innovation : how avatars experience co-creation projects in second life

Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10009230666

Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects

Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10009628157

The dark and the bright side of co-creation : triggers of member behavior in online innovation communities

Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527

Persistent link: https://www.econbiz.de/10009757047

User generated brands and their contribution to the diffusion of user innovations

Hippel, Eric von; Schroll, Roland; Füller, Johann - 2012 - Rev. October, 2012

It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’...

Persistent link: https://www.econbiz.de/10010195101