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Towards service logic : the unique contribution of value co-creation
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003932483
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Value co-creation in service logic : a critical analysis
Grönroos, Christian - In: Marketing theory 11 (2011) 3, pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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Service as business logic : implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Making sense of value and value co-creation in service logic
Grönroos, Christian; Voima, Päivi - 2011
Persistent link: https://www.econbiz.de/10009423349
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Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer; Grönroos, Christian; Hilletofth, Per; … - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960