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Extending lead-user theory: antecedents and consequences of consumers' lead userness

Schreier, Martin; Prügl, Reinhard - In: The journal of product innovation management : an … 25 (2008) 4, pp. 331-346

Persistent link: https://www.econbiz.de/10003731110

Learning from Leading-Edge Customers at the Sims : Opening Up the Innovation Process Using Toolkits

Prügl, Reinhard; Schreier, Martin - 2006

Recently, toolkits for user innovation and design have been proposed as a promising means of opening up the innovation process to customers. Using these tools, customers can take on problem-solving tasks and design products to fit their individual needs. To date, arguments in favor of this new...

Persistent link: https://www.econbiz.de/10014027039

A user community-based approach to leveraging technology competences : an exploratory case study of the technology start-up from MIT

Keinz, Peter; Prügl, Reinhard - In: Creativity and innovation management 19 (2010) 3, pp. 269-289

Persistent link: https://www.econbiz.de/10008651826

The psychological effects of empowerment strategies on consumers' product demand

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10003940542

Why customers value self-designed products : the importance of process effort and enjoyment

Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031

Persistent link: https://www.econbiz.de/10008736803

The value of crowdsourcing : can users really compete with professionals in generating new product ideas?

Poetz, Marion K.; Schreier, Martin - In: The journal of product innovation management : an … 29 (2012) 2, pp. 245-256

Persistent link: https://www.econbiz.de/10009504621

Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

Persistent link: https://www.econbiz.de/10011338792

User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922