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Co-creation of value in servic...
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Customer integration
Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsmarketing
24
Services marketing
24
Marketing theory
19
Marketingtheorie
19
Marketing
18
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Dienstleistungssektor
10
Services
10
Kundenintegration
8
Service-Dominant Logic
8
Service-dominant logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
Service logic
5
Service management
5
Communication
4
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6
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English
8
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Grönroos, Christian
8
Davey, Janet
1
Ferreira, Ana Cristina
1
FitzPatrick, Mary
1
Gummerus, Johanna
1
Hilletofth, Per
1
Mukhtar, Umer
1
Pimenta, Márcio Lopes
1
Ravald, Annika
1
Varey, Richard J.
1
Voima, Päivi
1
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Meddelanden från Svenska Handelshögskolan
2
Journal of marketing management : MM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
2
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
5
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
6
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
7
Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer
;
Grönroos, Christian
;
Hilletofth, Per
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960
Saved in:
8
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
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