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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany; Stepchenkova, Svetlana; Babalou, Vahideh - In: Tourism management perspectives : TMP 28 (2018), pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The impact of social media on destination branding : consumer-generated videos versus destination marketer-generated videos
Lim, Yumi; Chung, Yeasun; Weaver, Pamela A. - In: Journal of vacation marketing : an international journal 18 (2012) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10009580679
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Value co-creation and destination brand equity : understanding the role of social commerce information sharing
Long Hong Pham; Woyo, Erisher; Trang Huong Pham; Dao … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1796-1817
Persistent link: https://www.econbiz.de/10014445441
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Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan; Yuan, Leping; Zhu, Zhangxiang - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
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Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
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Special issue: Collaboration in the creative economy for innovation and value co-creation
2014
Persistent link: https://www.econbiz.de/10010363394
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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932