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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad; Bozkurt, Sıddık; Khan, Imran; … - In: Journal of strategic marketing 32 (2024) 3, pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
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First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
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Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad; Hollebeek, Linda D. - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
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Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
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Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
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Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia; Romero, Jaime; Bilro, … - In: Journal of business research : JBR 119 (2020), pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137