//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
49,782
Relationship marketing
6,975
Beziehungsmarketing
6,974
Brand management
6,838
Markenführung
6,838
Markenimage
5,848
Brand image
5,845
Brand
4,808
Kundenzufriedenheit
4,685
Online-Handel
4,101
Theory
3,880
Theorie
3,874
Social Web
3,825
Social web
3,825
Service quality
3,721
USA
3,669
United States
3,661
Internet marketing
3,650
Online-Marketing
3,649
Youth
3,349
Jugendliche
3,312
Einzelhandel
3,081
Advertising effects
2,859
Werbewirkung
2,859
Emotion
2,615
E-commerce
2,541
Electronic Commerce
2,530
Experiment
2,298
Viral marketing
2,287
Virales Marketing
2,287
Advertising
2,255
Werbung
2,225
Confidence
1,991
Vertrauen
1,989
more ...
less ...
Online availability
All
Undetermined
26,105
Free
4,625
Type of publication
All
Article
51,758
Book / Working Paper
418
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
51,934
Graue Literatur
7,693
Non-commercial literature
7,693
Working Paper
6,626
Arbeitspapier
6,127
Aufsatz im Buch
5,757
Book section
5,757
Hochschulschrift
2,744
Thesis
1,954
Collection of articles of several authors
1,205
Sammelwerk
1,205
Aufsatzsammlung
735
Conference paper
544
Konferenzbeitrag
544
Bibliografie enthalten
403
Bibliography included
403
Case study
354
Konferenzschrift
335
Collection of articles written by one author
316
Sammlung
316
Lehrbuch
245
Reprint
211
Textbook
210
research-article
180
Conference proceedings
174
Amtsdruckschrift
173
Government document
173
Systematic review
77
Übersichtsarbeit
77
Statistik
72
Ratgeber
67
Handbook
66
Handbuch
66
Statistics
63
Guidebook
60
Market information
56
Marktinformation
56
Dissertation u.a. Prüfungsschriften
54
more ...
less ...
Language
All
English
50,853
German
1,014
French
182
Spanish
45
Italian
34
Portuguese
8
Dutch
7
Polish
6
Russian
6
Hungarian
5
Czech
4
Bulgarian
3
Norwegian
3
Arabic
2
Danish
2
Romanian
2
Bosnian
1
Finnish
1
Croatian
1
Lithuanian
1
Macedonian
1
Slovenian
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Han, Heesup
116
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Choi, Tsan-Ming
43
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
42
Melewar, T. C.
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
more ...
less ...
Institution
All
International Conference on Halal Development <1., 2020, Malang>
2
Springer Fachmedien Wiesbaden
2
Access Marketing Management e.V.
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Dänemark / Erhvervs- og Byggestyrelsen
1
EHP Edition Humanistische Psychologie
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäischer Wirtschafts- und Sozialausschuss
1
Gesellschaft für Ökologische Kommunikation mbH
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Goethe-Universität Frankfurt am Main
1
Il sistema moda italiano tra tradizione e innovazione: vantaggi competitivi e scenari globali <Veranstaltung> <2016, Rom>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Uni-Edition GmbH
1
Verlag Franz Vahlen
1
Verlag Werner Hülsbusch
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,042
Journal of retailing and consumer services
1,959
International journal of consumer studies
771
International journal of hospitality management
729
Psychology & marketing
675
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The journal of brand management : an international journal
457
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
372
Journal of fashion marketing and management
368
Management science : journal of the Institute for Operations Research and the Management Sciences
354
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
324
Journal of marketing management : MM
319
Journal of travel and tourism marketing
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing
311
Journal of retailing
310
International journal of retail & distribution management
306
Cogent business & management
305
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Technological forecasting & social change : an international journal
270
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
260
Young consumers : insight and ideas for responsible marketers
258
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
252
Journal of hospitality marketing & management
248
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
234
more ...
less ...
Source
All
ECONIS (ZBW)
52,176
Showing
1
-
10
of
52,176
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
3
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
4
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
5
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
6
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
7
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->