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~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Übersichtsarbeit"
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Customer satisfaction
Markenartikel
Personality psychology
Markenimage
7,989
Brand image
7,984
Consumer behaviour
5,415
Konsumentenverhalten
5,414
Brand management
5,330
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5,330
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2,565
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1,600
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827
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827
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790
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585
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424
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382
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375
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375
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369
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365
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356
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179
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Japutra, Arnold
16
Sarkar, Abhigyan
16
Diamantopoulos, Adamantios
15
Han, Heesup
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Ekinci, Yuksel
13
Melewar, T. C.
13
Phau, Ian
13
Guzman, Francisco
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Kumar, Vikas
11
Rahman, Zillur
11
Sreejesh, S.
10
Veloutsou, Cleopatra
10
Keller, Kevin Lane
9
Foroudi, Pantea
8
King, Ceridwyn
8
Paul, Justin
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Dawes, John
7
Hwang, Jinsoo
7
Hyun, Sunghyup Sean
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Romaniuk, Jenni
7
Simkin, Lyndon
7
Abratt, Russell
6
Azar, Salim L.
6
Bagozzi, Richard P.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Brodie, Roderick J.
6
Casidy, Riza
6
Delgado-Ballester, Elena
6
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6
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Kraft Foods Deutschland GmbH & Co. KG
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Journal of business research : JBR
232
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Journal of retailing and consumer services
114
European journal of marketing : EJM
51
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of strategic marketing
37
Marketing intelligence & planning
36
The journal of consumer marketing
32
Journal of marketing communications
31
Marketing letters : a journal of research in marketing
30
International journal of consumer studies
28
Journal of international consumer marketing
28
International marketing review
26
Journal of travel and tourism marketing
26
Cogent business & management
25
European journal of marketing
25
Journal of global marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of the Academy of Marketing Science
24
Journal of marketing
23
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
Journal of promotion management : innovations in planning and applied research
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of promotion management : JPM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of international marketing
18
The IUP journal of brand management : IJBRM
18
International journal of contemporary hospitality management
17
Journal of Islamic marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Global business review
16
International journal of advertising : the quarterly review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
16
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ECONIS (ZBW)
3,195
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1
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
Saved in:
2
Superstar brands
Haigh, David
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 31-40
Persistent link: https://www.econbiz.de/10003715630
Saved in:
3
Linking intangible assets to share price
McDonald, Malcolm
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 47-52
Persistent link: https://www.econbiz.de/10003715635
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
6
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
7
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
8
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
9
The EconoMining project aat NYU : studying the economic value of user-generated content on the internet
Ghose, Anindya
;
Ipeirotis, Panagiotis
- In:
Journal of revenue and pricing management
8
(
2009
)
2/3
,
pp. 241-246
Persistent link: https://www.econbiz.de/10003834362
Saved in:
10
The development of Chinese brands for the global market
He, Ping
;
Omar, Ogenyi
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
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