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Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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Superstar brands
Haigh, David - In: Intellectual asset management : IAM ; magazine 29 (2008), pp. 31-40
Persistent link: https://www.econbiz.de/10003715630
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Linking intangible assets to share price
McDonald, Malcolm - In: Intellectual asset management : IAM ; magazine 29 (2008), pp. 47-52
Persistent link: https://www.econbiz.de/10003715635
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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The EconoMining project aat NYU : studying the economic value of user-generated content on the internet
Ghose, Anindya; Ipeirotis, Panagiotis - In: Journal of revenue and pricing management 8 (2009) 2/3, pp. 241-246
Persistent link: https://www.econbiz.de/10003834362
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The development of Chinese brands for the global market
He, Ping; Omar, Ogenyi - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003838084