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~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Customer satisfaction
Markenartikel
Personality psychology
Markenimage
7,835
Brand image
7,830
Consumer behaviour
5,304
Konsumentenverhalten
5,303
Brand management
5,210
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2,512
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370
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Japutra, Arnold
16
Sarkar, Abhigyan
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Diamantopoulos, Adamantios
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Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Ekinci, Yuksel
13
Han, Heesup
13
Melewar, T. C.
13
Phau, Ian
13
Guzman, Francisco
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Kumar, Vikas
11
Rahman, Zillur
11
Keller, Kevin Lane
9
Sreejesh, S.
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
King, Ceridwyn
8
Paul, Justin
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Dawes, John
7
Hyun, Sunghyup Sean
7
Kaufmann, Hans Rüdiger
7
Romaniuk, Jenni
7
Simkin, Lyndon
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6
Azar, Salim L.
6
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6
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6
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6
Gupta, Suraksha
6
Hwang, Jinsoo
6
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6
Johnson, Lester W.
6
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Kraft Foods Deutschland GmbH & Co. KG
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Journal of business research : JBR
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Journal of retailing and consumer services
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European journal of marketing : EJM
51
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Marketing intelligence & planning
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The journal of consumer marketing
32
Journal of marketing communications
31
Journal of strategic marketing
30
Marketing letters : a journal of research in marketing
30
International journal of consumer studies
28
Journal of international consumer marketing
27
International marketing review
26
Journal of travel and tourism marketing
26
European journal of marketing
25
Cogent business & management
24
Journal of global marketing
24
Journal of the Academy of Marketing Science
24
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing
21
Journal of marketing management : MM
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of promotion management : JPM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
18
The IUP journal of brand management : IJBRM
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International journal of contemporary hospitality management
17
Journal of Islamic marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Global business review
16
International journal of advertising : the quarterly review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
3,130
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1
Brand extension as informational leverage
Choi, Jay Pil
- In:
The review of economic studies
65
(
1998
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10001250544
Saved in:
2
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
3
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
4
Online service quality and brand equity : the mediational roles of perceived value and customer satisfaction
ELSamen, Amjad A. Abu
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 509-530
Persistent link: https://www.econbiz.de/10011432521
Saved in:
5
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
6
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
7
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
8
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
9
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
10
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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