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~subject:"Customer satisfaction"
~subject:"Markenführung"
~type_genre:"Book section"
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Customer satisfaction
Markenführung
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Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Brands and brand management : contemporary research perspectives
5
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
5
Handbook of brand relationships
5
Brands : interdisciplinary perspectives
4
Building consumer-brand relationship in luxury brand management
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Country of origin effect : looking back and moving forward
4
International marketing ; Vol. 2
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Celebrity, convergence and transformation
3
Contemporary research in e-branding
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing accountability for marketing and non-marketing outcomes
3
Marketing performativity : theories, practices and devices
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Strong brands, strong relationships
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
AI-driven intelligent models for business excellence
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
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ECONIS (ZBW)
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1
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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2
Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann
;
Childers, Terry L.
- In:
Handbook of consumer psychology
,
(pp. 193-219)
.
2008
Persistent link: https://www.econbiz.de/10003716173
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3
Customer and brand loyalty research : two separate fields?
Krause, Jens
;
Zütphen, Tim
- In:
From customer retention to a holistic stakeholder …
,
(pp. 147-161)
.
2008
Persistent link: https://www.econbiz.de/10003641836
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4
Innovate by anticipating customer needs
Seidenberg, Ivan
- In:
Sparking innovation
,
(pp. 12-16)
.
2008
Persistent link: https://www.econbiz.de/10003758896
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5
Safari Product Development Model (SPDM) : ein akzeptanzoerientierter Ansatz zur Produktentwicklung
Wehrmann, Jens
;
Schwarzmann, Jochen
;
Ruopp, Mathias
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 192-205)
.
2008
Persistent link: https://www.econbiz.de/10003737942
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6
Die Revolte der Konsumenten
Baumgartner, Ekkehart
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 497-504)
.
2008
Persistent link: https://www.econbiz.de/10003743659
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7
Generating audience loyalty to internet news providers through branding
Shaver, Dan
;
Shaver, Mary Alice
- In:
Media brands and branding
,
(pp. 79-85)
.
2008
Persistent link: https://www.econbiz.de/10003744925
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8
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
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9
Self-service systems : quality dimensions and users' profiles
Gurău, Călin
- In:
Cases on managing e-services
,
(pp. 48-59)
.
2009
Persistent link: https://www.econbiz.de/10003769489
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10
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
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