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Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category

Cara, Corina; Tocila, Tudor - In: Analele ştiinţifice ale Univerşităţii Alexandru … 62 (2015) 1, pp. 65-73

Persistent link: https://www.econbiz.de/10011478433

Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook

Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019

Persistent link: https://www.econbiz.de/10012104159

The impact of web design on brand perception an example : the multi-utility brand IKB

Griessner, Barbara - In: Conference proceedings trends in business communication 2016, (pp. 125-132). 2017

Persistent link: https://www.econbiz.de/10011620164

Everyday dramas of conscience : navigating identity through creative neutralisations

Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032

Persistent link: https://www.econbiz.de/10011612541

Do consumers of FMCGs seek brands with congruent personalities?

Garsvaite, Kotryna; Caruana, Albert - In: The journal of brand management : an international journal 21 (2014) 6, pp. 485-494

Persistent link: https://www.econbiz.de/10010423869

How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

Celebrity trait transference : when brands pick up endorsers' personality traits

Bergkvist, Lars - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 663-681

Persistent link: https://www.econbiz.de/10011799658

Brand trait transference : when celebrity endorsers acquire brand personality traits

Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543

Persistent link: https://www.econbiz.de/10010379277

Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes

Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022

The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...

Persistent link: https://www.econbiz.de/10012938861

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086