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Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
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The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock; Ferreira, Mauricio - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama; Khare, Adwait - In: Psychology & marketing 28 (2011) 8, pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
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Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.; Hanks, Lydia - In: Journal of service management 23 (2012) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
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Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
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The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287