Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45
perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …
