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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: Journal of Services Marketing 21 (2007) 2, pp. 75-87

Purpose – The purpose of this study is to focus on the feeling associated with being rejected by the preferred service brand, and its effect on consumer assessment of the alternate brand. Design/methodology/approach – The data were collected using a self‐administered questionnaire in the...

Persistent link: https://www.econbiz.de/10014905139

Higher education institutions : satisfaction and loyalty among international students

Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10003865248

Beyond the shadow of a doubt : the effect of consumer knowledge on restaurant evaluation

Naderi, Iman; Paswan, Audhesh K.; Guzman, Francisco - In: Journal of retailing and consumer services 45 (2018), pp. 221-229

Persistent link: https://www.econbiz.de/10011930005

Development of a service continance model with IT service antecedents

Boakye, Kwabena G.; McGinnis, Thomas C.; Prybutok, Victor R. - In: Journal of retailing and consumer services 21 (2014) 5, pp. 717-724

Persistent link: https://www.econbiz.de/10010407234

Online customer service and retail type-product congruence

Suryandari, Retno Tanding; Paswan, Audhesh K. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 69-76

Persistent link: https://www.econbiz.de/10010233537

Special issue: franchising and retailing

Dant, Rajiv P. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009380048

National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535

Persistent link: https://www.econbiz.de/10010415544