Gabler, Colin B.; Agnihotri, Raj; Itani, Omar S. - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 951-961
Purpose The purpose of this paper is to investigate guilt proneness as a prosocial salesperson trait and its impact on outcomes important to the firm, the customer as well as the salesperson. Specifically, the authors look at how this variable relates to job effort and the indirect effects on...