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Customer experience and its marketing outcomes in financial services : a multivariate approach

Raina, Swati; Chahal, Hardeep; Klaus, Phillip; Dutta, Kamani - In: Understanding the role of business analytics : some …, (pp. 119-143). 2019

Persistent link: https://www.econbiz.de/10011949847

Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India

Chahal, Hardeep; Dangwal, Ramesh; Raina, Swati - In: Journal of Global Responsibility 5 (2014) 2, pp. 312-337

Purpose – The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second, to assess its impact on the SMEs performance....

Persistent link: https://www.econbiz.de/10014871422

Evaluating customer relationship dynamics in healthcare sector through indoor patients' judgement

Chahal, Hardeep; Kumari, Neetu - In: Management research review 34 (2011) 6, pp. 626-648

Persistent link: https://www.econbiz.de/10009247602

Measurement and impact of customer experience in banking sector

Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10010517230

Modeling patient satisfaction construct in the Indian health care context

Chahal, Hardeep; Mehta, Shivani - In: International journal of pharmaceutical and healthcare … 7 (2013) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10009752649

Service quality and performance in the public health-care sector

Chahal, Hardeep; Kumari, Neetu - In: Health marketing quarterly 29 (2012) 3, pp. 181-205

Persistent link: https://www.econbiz.de/10009657687

Conceptualising customer experiences : significant research propositions

Chahal, Hardeep; Dutta, Kamani - In: The marketing review 14 (2014) 4, pp. 361-381

Persistent link: https://www.econbiz.de/10011444951

How perceived risk influences image and loyalty relationship in a tourist destination?dan Indian perspective

Chahal, Hardeep; Asha Devi - In: International journal of leisure and tourism marketing … 5 (2016/2017) 2, pp. 100-127

Persistent link: https://www.econbiz.de/10011937892

Role of customer retention equity in creating and developing brand value

Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142

Persistent link: https://www.econbiz.de/10011820571

Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration

Chahal, Hardeep; Renu Bala - In: Journal of Indian business research 16 (2024) 2, pp. 201-222

Persistent link: https://www.econbiz.de/10014540225