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The purpose of this study is to identify the quality factors of mobile applications and predict their influence on the consumer satisfaction of WhatsApp users. This research extends the ISO 9126 model used for evaluating the software quality. The new research model and an instrument are used to...
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Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a...
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