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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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When does customization improve brand attitude?
Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie - In: The journal of product & brand management 32 (2023) 8, pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159