Ofori, Kwame Simpe; Boateng, Henry; Okoe, Abednego Feehi; … - In: Marketing Intelligence & Planning 35 (2017) 6, pp. 756-773
Purpose The purpose of this paper is to identify factors that affect continuance intention towards internet banking usage using the institutional trust theory. Design/methodology/approach Data were collected from 481 internet banking users from a bank in Ghana using a questionnaire. The...