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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
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Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
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Correlation between attributes concerning social media marketing and private healthcare sector
Sharma, Vaishali; Gupta, Mahima - In: Manthan : journal of commerce and management 6 (2019) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012139469
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293