Fattah, Fadi Abdel Muniem Abdel; Muhammad Sabbir Rahman; … - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1639-1660
health insurance products. In addition, this research also tested the mediation role of perceived value in between service … quality and customers' loyalty on health insurance products. Design/methodology/approach: Based on the literature review, this … applied convenience sampling method. The study surveyed 342 healthcare insurance customers through self …