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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness
Chatterjee, Patrali - 2011
Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...
Persistent link: https://www.econbiz.de/10013124007
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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Assessing Audiences’ Satisfaction of Advertising Digital-Billboard : A U & G Theoretical Perspective
Adetunji, Raji Ridwan; Mohmad Yazam, Siti Syamsul Nurin - 2012
The professional act of advertising is never completed without assessing it effectiveness on brand awareness, return on …
Persistent link: https://www.econbiz.de/10014172088
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A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods
Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022
Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided … study has been conducted to know the awareness about digital marketing among customers and the level of satisfaction towards …
Persistent link: https://www.econbiz.de/10014089319