This study investigates the impact that e-Ioyalty has on the business success of SMEs. E-Loyalty is defined as a customer's favourable attitude towards an on-line business which ultimately culminates in repeat purchasing behaviour. Eight factors (the 8Cs - customisation, contact interactivity,...

In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee...

Customer relationship, work relationship and impact of managerial practices on employees' well being need to be studied as a whole. Customer service employees' management are focused on cost and efficiency, so human resource practices need to be investigated. Qualitative research led within 5...