//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A relational insight of brand...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Lieferantenmanagement
1,580
Supplier relationship management
1,580
Relationship marketing
787
Beziehungsmarketing
777
Business-to-Business-Marketing
580
Marketingmanagement
463
Marketing management
450
Electronic Commerce
437
E-commerce
382
Deutschland
358
Germany
349
Theory
335
Theorie
333
Verkauf
286
Selling
278
Brand management
274
Markenführung
273
Salespeople
266
Verkaufspersonal
266
Marketing
244
Consumer behaviour
211
Konsumentenverhalten
211
Business network
194
Unternehmensnetzwerk
194
Social Web
187
Social web
187
B2B
174
Online-Marketing
171
Customer satisfaction
168
Value creation
168
Betriebliche Wertschöpfung
166
Kundenzufriedenheit
165
Internet marketing
162
Bundling strategy
160
Leistungsbündel
160
Innovation
149
Kundenwert
149
more ...
less ...
Online availability
All
Undetermined
64
Free
7
Type of publication
All
Article
126
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Aufsatz im Buch
15
Book section
15
Hochschulschrift
13
Thesis
12
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Graue Literatur
1
Interview
1
Non-commercial literature
1
research-article
1
more ...
less ...
Language
All
English
137
German
14
Author
All
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Russo, Ivan
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Chatterjee, Sharmila C.
3
Cobelli, Nicola
3
Confente, Ilenia
3
Gligor, David M.
3
Liozu, Stephan
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Belz, Christian
2
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Cova, Bernard
2
Elgeti, Laura
2
Frow, Pennie
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Kirchberger, Markus
2
Latinovic, Zoran
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
Salonen, Anna
2
Schmitz, Christian
2
Selnes, Fred
2
Tecklenburg, Tim
2
more ...
less ...
Institution
All
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Karlsruher Institut für Technologie
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
epubli GmbH
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
14
Journal of business research : JBR
7
Journal of business-to-business marketing
7
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European journal of marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of Business & Industrial Marketing
1
Journal of creating value
1
Journal of forest economics : JFE
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
more ...
less ...
Source
All
ECONIS (ZBW)
149
Other ZBW resources
1
Showing
1
-
10
of
150
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
2
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
3
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
4
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
5
Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
Saved in:
6
Kundenbewertung im Industriegütermarketing
Helm, Sabrina
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 273-292)
.
2007
Persistent link: https://www.econbiz.de/10003435702
Saved in:
7
Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.
;
Chitturi, Pallavi
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 181-198)
.
2010
Persistent link: https://www.econbiz.de/10003909914
Saved in:
8
Marketing metrics' usage : its predictors and implications for customer relationship management
Ling-yee, Li
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 139-148
Persistent link: https://www.econbiz.de/10008907881
Saved in:
9
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
10
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->