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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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Marketing metrics' usage : its predictors and implications for customer relationship management
Ling-yee, Li - In: Industrial marketing management : the international … 40 (2011) 1, pp. 139-148
Persistent link: https://www.econbiz.de/10008907881
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Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael; Ivens, Björn Sven; Shan, Jialu - In: Industrial marketing management : the international … 41 (2012) 3, pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Co-creation of value in business-to-business services
Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977