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Beyond six sigma : profitable growth through customer value creation
Plaster, Gary A.; Alderman, Jerry D. - 2006
Persistent link: https://www.econbiz.de/10003053099
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Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric - 2009
Persistent link: https://www.econbiz.de/10003805976
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Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred - 2007 - Orig.-Ausg., 3., überarb. Aufl.
Die Kundenorientierung nimmt als Ziel vieler Unternehmen einen dominanten Stellenwert ein. Dies verdeutlicht nicht zuletzt die Intensität, mit der unter dem Schlagwort "Customer Relationship Management" (CRM) über die strategische Bedeutung der Ausrichtung sämtlicher Unternehmensaktivitäten...
Persistent link: https://www.econbiz.de/10003414170
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Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian; Faerber, Andreas - In: Erfolgreiches Management, (pp. 11-37). 2010
Persistent link: https://www.econbiz.de/10008669591
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The relationships between CRM, RQ, and CLV based on different hotel preferences
Wu, Shwu-ing; Li, Pei-chi - In: International journal of hospitality management 30 (2011) 2, pp. 262-271
Persistent link: https://www.econbiz.de/10008907651
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Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred - 2012 - Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
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An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Yang, Ching-chow; Yang, King Jang - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 925-940
Persistent link: https://www.econbiz.de/10009504083
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Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10010520362
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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.; Dixit, Ashutosh - In: The journal of business & industrial marketing 28 (2013) 6, pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
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An examination of the online service-profit chain
Bressolles, Grégory; Durrieu, Francois; Deans, Kenneth R. - In: International journal of retail & distribution management 43 (2015) 8, pp. 727-751
Persistent link: https://www.econbiz.de/10011443498