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Data mining
Virales Marketing
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
2
The influence of online reviews on restaurants : the roles of review valence, platform, and credibility
Lohuizen, Anne-Wil van
;
Trujillo-Barrera, Andres
- In:
Journal of agricultural & food industrial organization
18
(
2020
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012301092
Saved in:
3
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
4
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
5
The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui
;
Liu, Raymond R.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656
Saved in:
6
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
7
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
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8
Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui
;
Li, Changxin
;
Wu, Jiang
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
55
(
2018
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10011857464
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9
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
10
What makes offline word-of-mouth more influential than online word-of-mouth?
Bayraktar, Ahmet
;
Erdogan, Emine
- In:
Global journal of business research : GJBR
9
(
2015
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10011284721
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