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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"

Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522

Persistent link: https://www.econbiz.de/10011917328

Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein

Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845

Persistent link: https://www.econbiz.de/10011489769

Choice based on reasons : the case of attraction and compromise effects

Simonson, Itamar - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 158-174

Persistent link: https://www.econbiz.de/10001099859

Motivational compatibility and choice conflict

Levav, Jonathan; Kivetz, Ran; Cho, Cecile K. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 429-442

Persistent link: https://www.econbiz.de/10008662506

Opportunity cost overestimation

Weiss, Liad; Kivetz, Ran - In: Journal of marketing research 56 (2019) 3, pp. 518-533

Persistent link: https://www.econbiz.de/10012177575

Complicating Decisions : The Work Ethic Heuristic and the Construction of Effortful Decisions

Schrift, Rom Y.; Kivetz, Ran; Netzer, Oded - 2016

The notion that effort and hard work yield desired outcomes is ingrained in many cultures and affects our thinking and behavior. However, could valuing effort complicate our lives? In the present article, the authors demonstrate that individuals with a stronger tendency to link effort with...

Persistent link: https://www.econbiz.de/10014126772