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The lasting effects of social meia trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
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Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020
Persistent link: https://www.econbiz.de/10012240762
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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions
Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422
(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …
Persistent link: https://www.econbiz.de/10014281847
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Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022
Persistent link: https://www.econbiz.de/10013282693
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Targeted Advertising of Preventive Medicine in Canada
Willmore, Christopher - 2011
opposite effect. Using a model of targeted advertising, I examine conditions under which private advertising is superior to a … knowledge. Advertising affects a healthy consumer’s perception of the pain and suffering that accompany disease. Public … advertising can improve health care, but only if the government refrains from advertising to consumers who have a high risk of …
Persistent link: https://www.econbiz.de/10014180338
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The not-so-lonely rider in the non-dusty desert: 'Marlboro Country', the new middle class, and the geography of economic liberalism in Egypt, Saudi Arabia, and Turkey
Cooperman, Hilary (contributor); Shechter, Relli (contributor) - 2008
Persistent link: https://www.econbiz.de/10003724525
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Markenbildung und Markenwechsel im deregulierten Strommarkt : verhaltenswissenschaftliche Determinanten und Implikationen
Schikarski, Annette - 2005 - 1. Aufl.
Ausgangssituation der Markenbildung im deregulierten Strommarkt Verhaltensanalyse zur Gewinnung von Anhaltspunkten für die Markenbildung Empirische Analyse des Konsumentenverhaltens im Strommarkt Implikationen für die Markenbildung
Persistent link: https://www.econbiz.de/10002476943
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.; Sovacool, Benjamin K.; Ballantyne, … - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10011690107