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Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
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Country-origin effects
Zeugner-Roth, Katharina Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 111-128). 2017
Persistent link: https://www.econbiz.de/10011749733
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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Consumers' emotional bonds with foreign countries : does consumer affinity affect behavioral intentions?
Oberecker, Eva M.; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 45-72
Persistent link: https://www.econbiz.de/10009159094
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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308