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~subject:"Designation of origin"
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Designation of origin
Markenführung
17,056
Brand management
17,033
Markenimage
10,896
Brand image
10,681
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9,945
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9,935
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Luxusgüter
1,128
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Werbung
1,068
Herkunftsbezeichnung
1,020
Corporate reputation
975
Firmenimage
974
Advertising
973
Customer satisfaction
929
Kundenzufriedenheit
928
Tourismusmarketing
890
Tourism marketing
889
Einzelhandel
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Handelsmarke
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Diamantopoulos, Adamantios
14
Papadopoulos, Nicolas G.
9
Bruwer, Johan
7
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Phau, Ian
7
Pike, Steven
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Klein, Kristina
6
Melewar, T. C.
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
De Nisco, Alessandro
5
Merunka, Dwight
5
Samiee, Saeed
5
Völckner, Franziska
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Aiello, Gaetano
4
Alvarez, Maria D.
4
Andéhn, Mikael
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Higgins, David M.
4
Jaffe, Eugene D.
4
Jin, Byoungho
4
Josiassen, Alexander
4
Lee, Richard
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
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Edward Elgar Publishing
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Institut für Handelsmanagement <Münster (Westf)>
1
htp St. Gallen Managementberatung AG
1
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International marketing review
35
Tourism management : research, policies, practice
33
Journal of business research : JBR
32
Journal of travel and tourism marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of international consumer marketing
28
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
17
The journal of product & brand management
16
Journal of international marketing
15
Journal of retailing and consumer services
15
The journal of consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Marketing intelligence & planning
11
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Tourism and hospitality research : THR
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Corporate reputation review : an international journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism review
6
European journal of marketing : EJM
5
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Business history
4
Country of origin effect : looking back and moving forward
4
Essays on the effects of brand names and prices on consumer behavior
4
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ECONIS (ZBW)
1,017
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1
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1,017
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1
The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana
;
Daniloska, Nataša
; …
- In:
Economic development : journal of the Institute of …
15
(
2013
)
1/2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
4
Brand
image evaluations : the interactive roles of country of manufacture,
brand
concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
5
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
6
Brand
equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
7
Assessing
brand
origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
8
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
10
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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